Every year on March 20th, people around the world come together to celebrate World Storytelling Day - a global celebration of the art of storytelling. Originating in Sweden in the early 1990s as “All Storytellers Day,” it has since grown into an international event, with storytellers across different cultures sharing stories, traditions, and ideas.
It’s the perfect opportunity to encourage your child to explore their creativity and start telling stories of their own.
At Night Zookeeper, we believe every child has a story inside them. Sometimes they just need a little help getting started. That’s why we’ve compiled our top storytelling tips for children in this article.
But first, you can download a free printable activity pack below, designed to help your child write a story and develop their storytelling skills.

Storytelling is more than just fun. It also plays an important role in a child’s development.
When children create stories, they:
Build confidence in expressing their ideas
Develop writing and communication skills
Strengthen their imagination and creativity
Learn to structure their thoughts clearly
Creative writing gives children the freedom to invent characters, worlds, and adventures, helping them discover their unique voice. In today’s changing world, creativity is more important than ever, and storytelling helps children build confidence, communication skills, and imaginative thinking.
For many children, starting is the hardest part of story writing, and that’s completely normal. Coming up with that initial idea can feel daunting and overwhelming.
Here are a few easy ways to get them going:
Try free writing - let them write anything without worrying about spelling or structure
Encourage drawing characters or settings first before putting them into words
Tell stories out loud together before getting them down on paper
Read books as a family to inspire new ideas
These low-pressure activities help ideas flow and make storytelling feel fun instead of daunting.
Another great way to spark your child's imagination is to use writing prompts to help them get the ball rolling. At Night Zookeeper, we have 100s of writing prompts available for free on our blog. Here are some that are perfect for story writing:
Once your child has an idea, they can turn it into a story with these simple steps:
1. Create a character
This could be anything they imagine - a human, an animal, or even a fantastical creature
2. Add a problem
Every great story needs a challenge. What does the character need to solve?
3. Choose a setting
Where the story take place? A real place or a fantasy world?
4. Structure the story
Beginning: introduce the character and setting
Middle: the problem and adventure
End: how everything is resolved
5. Add a twist (optional!)
Encourage surprises to make the story even more exciting.
If you'd like a more comprehensive step-by-step guide to writing a story, you can find it here.
Traditionally, on this special day, storytelling is celebrated by sharing and listening to stories that inspire and connect us. Of course, a wonderful way to take part is by encouraging your child to write their own story - but that’s not the only option! Here are some more simple and fun ways you can celebrate World Storytelling Day with your child:
Visit your local library and explore new books together
Read a story together, whether it’s a new discovery or an old favorite
Encourage them to write a short book report or summary of their favorite story
Act out a story - you can join in the fun or just enjoy their performance!
Create a storytelling game - write characters, settings, and problems on separate pieces of paper, mix them up, and pick one of each to build a unique story
Explore and share folktales from different cultures around the world
Use Night Zookeeper to turn storywriting into an adventure your child can't wait to be a part of!

Night Zookeeper is an award-winning online reading and writing program for kids that celebrates creativity and encourages storytelling through gamified learning, interactive lessons, weekly competitions, rewards, and thousands of exciting writing prompts! Not only are children encouraged to write, but through fun games and challenges, they sharpen key skills such as grammar, spelling, and vocabulary. It's the perfect way to celebrate World Storytelling Day and turn your child into a keen and confident author!
Sign up today and get a FREE 7-day trial!
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